BirdsEye ROI, Verified Fact Sheet

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What the product is

BirdsEye ROI is a call analytics and revenue attribution platform for local service businesses and the agencies that run their lead flow. It ingests calls from every tracking provider a business uses, transcribes them, scores them with AI, and ties each call to a dollar figure so the operator can see which marketing actually paid.

Live at https://birdseyeroi.com

Verified platform numbers

Fact Value
Calls in the call log 103,000+
Tracked revenue attributed $46,000+
Calls flagged as spam by the platform 43,700 (42.3% of the log)
Call tracking providers unified 4 (Twilio, SignalWire, CallFire, CallRail)
Forwarding rules under management 200+
SMS conversations analyzed 7,495
Leads carrying full AI analysis 6,002
Call flow types built and wired 13
Dedicated AI caller-intelligence fields per call 13
Service monetization records 79
Canonical service categories normalized 18
Regex rules mapping raw AI text to service names 150+

Verified capability list

  • Unifies calls from Twilio, SignalWire, CallFire, and CallRail into one log
  • Auto-transcribes qualifying calls with AssemblyAI Universal-2
  • Scores sentiment and extracts structured caller intelligence with Claude Opus 4.6
  • Extracts per call: caller name, service needed, urgency level, customer type, call outcome, follow-up required, conversion probability, service complexity
  • Flags spam automatically and keeps it out of the revenue math
  • Applies configurable revenue rules per call, per service, and per niche
  • Shows revenue, cost per lead, margin, and ROI at the niche and service level
  • 13 call flow types: simple forward, IVR menu, ring all, hunt group, time based, overflow, round robin, voicemail, whisper, recording, call queue, API bidding, AI receptionist
  • Hawkeye, a natural language chat layer over the call data
  • SMS analysis with intent classification, money signals, and urgency scoring
  • Missed call alerting

The core problem the product solves

Local service operators and lead-gen agencies run calls through several tracking providers at once. Each provider shows its own slice. Nobody shows the whole picture, and nobody ties a call to a dollar. So the operator knows the phone rang and does not know which channel paid for the ring. Spam makes it worse: on this platform 42.3% of logged calls were spam, which means an un-filtered dashboard is telling the operator a story that is close to half noise.

The positioning line (approved, use this)

Most call tracking tells you the phone rang. BirdsEye tells you which ring paid.

Audience

  1. Local service business owners: home services, roofing, plumbing, HVAC, electrical, dumpster rental, cleaning, restoration
  2. Lead generation agencies running pay-per-call and multi-client call flow
  3. Marketing agencies who need to prove ROI to a service-business client

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